12 June 2012

Kanye West "Mercy"

Just watched Kanye's new video Mercy 3 times in 20 minutes so I figured it deserved an actual post instead of being relegated to a Facebook update. The song's the first single from Yeezy's collab album Cruel Summer, also the name of his debut film with his company DONDA.

Directed by Nabil Elderkin, the Mercy vid also features Big Sean, Pusha T, and 2 Chainz. The video's very understated and the special effects aren't overdone. What draws me to it most is when Big Sean says "swerve" in the hook of the song. Random, I know.

Kanye West [MERCY] ft. Big Sean, Pusha T, and 2 Chainz from nabil elderkin on Vimeo.

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