Backstory


GRAE New York gravitates towards the vibes, character, energy, and culture of those living the life creative. Though New York is our base, we’re not limited by the confines of our city. Creatives are everywhere, as are our influences.

GRAE New York was created in 2009 by Shari Baldie, our Resident Girl About Town. Initially the site was a digital outlet for her pop culture musings, but as the years went by it evolved into a platform to showcase emerging talent and projects.

After going strong through the Fall of 2012, GRAE went on hiatus for a few years. Now our Resident Girl About Town has returned to relaunch her beloved brand.

Get ready for a whole new GRAE New York. As 2016 winds down, our journey’s just beginning.